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Paid ads, done carefully.
Procedures you can follow by hand, and where an AI assistant makes them faster. Written while building Adako, the MCP server for Google Ads, Meta Ads, LinkedIn Ads and ChatGPT Ads.
A weekly ad account review in ten minutes
Seven checks to run every week on Google Ads, Meta, LinkedIn and ChatGPT Ads: pacing, CPA, tracking, search terms, frequency, disapprovals and change history.
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Creative fatigue on Meta: how to tell it apart from a bad audience
How to check a Facebook or Instagram ad for creative fatigue in Ads Manager, and how to tell it from a small audience, a wrong audience or an auction shift.
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How to let an AI agent into your ad account without losing money
A checklist for giving an AI agent access to Google Ads or Meta Ads: read-only first, previews, approvals, paused creates, spend caps, audit logs and revoking.
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Google Ads scripts vs. an AI assistant: when each one is right
Google Ads scripts, automated rules and AI assistants compared: what each runs on, how often, what it costs, and which jobs belong to which.
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How to advertise on ChatGPT: a setup guide for chat card ads
Set up a ChatGPT Ads campaign: objectives, budgets, fixed bids, context hints, the chat card specs, review, and why an ad is not delivering.
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What is an MCP server, and what does it do for an ad account?
An MCP server lets an AI assistant read and change another system. What that means for Google Ads and Meta Ads, and eight checks before you connect one.
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How to find wasted ad spend in Google Ads
The four places wasted spend hides in a Google Ads account, how to pull each one, and how to decide which match type a negative keyword needs.
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