Target by who people are at work
Job title, function, industry, seniority and company size, each resolved to a LinkedIn id before a write, with audience size and delivery forecasts before you commit a budget.
Find the spend that brings no leads
Campaigns with impressions and no clicks, clicks and no leads, and a cost per lead above the account average, each with the spend attached. LinkedIn is the most expensive of the platforms per click, so this is where an audit pays for itself first. It is a read, so it is free.
Read cost per lead by who saw the ad
Spend, clicks, leads and cost per lead next to the previous period, broken down by job title, industry, seniority, company size, country or company. Engagement too: reactions, comments, shares, follows and video completions.
Spot creatives that are wearing out
Creatives ranked on click-through rate and cost per lead, with fatigue flagged when click-through rate falls in the second half of the window. B2B audiences are small, so the same people see the same ad sooner than they would on a consumer platform.
Launch sponsored content, paused
Campaign groups, campaigns and image, video, carousel and text creatives. LinkedIn refuses a paused group or an unreviewed creative, so the campaign is the gate: it stays paused while the group and creative sit active inside it.
Manage budgets, bids and targeting
Budgets, bids, run dates, targeting and conversion rules on a campaign, one status or daily budget across up to 50 campaigns at once, and clones of a campaign that works. Every change is a proposal with a field-level diff, read back from LinkedIn afterwards.
Watch the account daily
Daily rules on the synced copy, per campaign: cost per lead above a ceiling, spend rising faster than its baseline. They email you and can propose the pause. Included from the Pro plan.