Terms of Service

1. The agreement

These Terms of Service (“Terms”) are an agreement between you and Ruslan Balzhyk, an individual who operates Adako (“Adako”, “we”, “us”). They govern your use of the adako.ai website, the Adako web app, the MCP endpoint at adako.ai/mcp and API access with Adako keys (together, the “Service”).

By creating an account, authorising an AI client or otherwise using the Service, you accept these Terms and confirm that you have read the Privacy Policy and the Refund Policy. If you do not agree, do not use the Service.

If you use the Service for an organisation, you accept these Terms on its behalf and confirm that you have authority to do so. “You” then means that organisation. You must be at least 18 years old and use the Service for business or professional purposes.

Nothing in these Terms limits rights you have under consumer protection laws that cannot be waived by contract.

2. The Service

Adako connects AI assistants that support the Model Context Protocol (MCP), such as Claude, ChatGPT, Cursor and Claude Code, to your advertising accounts on Google Ads, Meta, TikTok Ads, LinkedIn Ads and ChatGPT Ads. Through Adako the assistant can read account data and propose changes. Adako previews each change, executes it once you approve, and reads it back.

Adako is an independent product. It is not affiliated with, endorsed or sponsored by Google, Meta, TikTok, LinkedIn, OpenAI or the provider of any AI assistant it works with.

Features labelled preview or beta may change or be withdrawn at any time, and come with no commitment of availability.

3. Your account

• Give accurate information when you sign up, and keep it up to date.
• Keep your password, API keys and AI client authorisations secure. Activity through them is treated as yours, including requests an AI assistant makes on your behalf.
• Do not create several accounts to get around plan limits.
• If you suspect someone else is using your account, revoke affected keys on the Keys page and tell us at once at support@adako.ai.

4. Connected ad accounts

• Connect only ad accounts you own or are authorised to manage. You confirm that the account owner allows you to use a third-party tool with them.
• You authorise Adako to access each connected account with the permissions you grant, and to make the changes you approve.
• You remain the advertiser. You are responsible to each platform for following its terms and advertising policies, for the content of your ads, and for paying all advertising spend. Adako does not pay for, hold or manage your ad budget.
• Lead form data. The people who fill in your lead forms give their details to you. You are responsible for having a lawful basis to collect them, for the privacy notice on the form, and for what you and your AI assistant do with the submissions you read through Adako. Adako handles them only to deliver them to you, as your processor, and does not keep them or use them for anything else.
• Your own Meta app. If you connect Meta with an access token from your own Meta app, Adako is your service provider for the data Meta returns to that app, and this clause is our written agreement with you about it. We process that data only on your behalf and at your direction, to provide the Service to you, and never for our own purposes. We keep it confidential and secure, share it only with the service providers listed in the Privacy Policy that help run the Service, and delete it as that policy describes, or sooner when you ask. We meet the obligations the Meta Platform Terms place on service providers and help you answer Meta’s questions about how the data is handled. You remain responsible for your Meta app, its permissions and its compliance with Meta’s terms.
• Platforms can change or withdraw API access, reject or alter changes, and restrict accounts. Adako is not responsible for platform decisions, and may have to change or remove platform features because of them.
• Disconnecting a platform or closing your Adako account does not undo changes already made. Campaigns and ads stay as they are in the platform.

5. AI assistants and approvals

This section sets out who is responsible for what when an AI assistant works on your ad accounts. Please read it carefully.

• AI output can be wrong. Your AI assistant, not Adako, decides which tools to call and writes the analysis, recommendations and ad copy it gives you. It can misread data, misunderstand you or propose unsuitable changes. Adako does not review or guarantee what an assistant says.
• Every change is a proposal. Adako turns each write into a proposal with a preview. Under the direct write policy, your confirmation in the AI assistant is your approval. Under the inbox policy, you approve on the Approvals page. A pending proposal expires after 48 hours and never runs.
• An approved proposal is your instruction. When you approve, you instruct Adako to make that change in your ad account. You are responsible for the change and its consequences, including advertising spend.
• New objects are created paused. A campaign that Adako creates starts paused, and so does an ad set, ad group or ad that Adako adds to a running campaign. Objects created inside a new paused campaign may be active there, and they deliver nothing while the campaign is paused. Turning a campaign on, in the platform or by approving a resume, is your decision.
• Safety features reduce risk. They do not remove it. Previews, dry runs, exactly-once execution and read-back depend on the platforms, which can apply a change late, differently or not at all. Check important changes in the platform itself.
• No professional advice. Adako does not give advertising, legal, financial or tax advice, and does not guarantee any result from your campaigns.

6. Plans and billing

• Plans. The Free and paid plans, their prices and their limits are described on the Pricing page. A task is one billable tool call that changes an ad account. Reads and system tools are free, and a rejected or expired proposal still counts as the task that produced it. Unused tasks do not carry over to the next period. Each plan also limits how many ad accounts can be active at once; when a plan with a lower limit takes effect, accounts over it are switched off and stay connected.
• Enterprise. An Enterprise plan follows the order form or contract we agree with you, which sets its price, limits, term and invoicing. Where that contract and these Terms differ, the contract applies.
• Creem is our reseller. Creem (Armitage Labs OÜ) is the Merchant of Record for all our orders, which means your payment is processed by Creem rather than by us. Creem takes the payment, issues the invoice, handles sales tax and VAT and carries out refunds. We provide the Service, answer questions about it and decide refund requests under the Refund Policy. When you buy a paid plan, you buy it from Creem, and the Creem Buyer Terms apply to that purchase alongside these Terms.
• Subscriptions. Paid plans are billed monthly in advance and renew automatically at the end of each period until you cancel. By subscribing, you authorise Creem to charge your payment method for each renewal. When you switch between paid plans, the change applies at once and Creem charges or refunds the prorated difference.
• Cancellation. Cancel at any time with Manage billing on the Billing page. Your plan stays active until the end of the period you paid for, then the account returns to Free.
• 30-day money-back guarantee. If you ask within 30 days of any payment, the first one or a renewal, that payment is refunded in full, and you do not need to give a reason. Refunding the payment for the current period ends the paid plan at once, and the account returns to Free. The Refund Policy explains how to ask. Older payments are not refundable, except where the law requires otherwise.
• Taxes. Creem calculates and collects any VAT, sales tax or similar tax that applies, and shows it at checkout before you pay.
• Failed payments. If a renewal payment fails, Creem tries again. If it still cannot collect the payment, the subscription ends and the account returns to Free.
• Price changes. We email you at least 30 days before a price change affects your subscription. It applies from your next renewal after that notice, and you can cancel before it does.
• Free plan. We may change the Free plan’s limits or discontinue it, with notice.

7. Acceptable use

Do not use the Service, or try to use it, to:

• break any law, or any ad platform’s terms or advertising policies;
• run ads that are deceptive, discriminatory, infringing or otherwise unlawful;
• use lead form data in ways the people who submitted it were not told about, or that break a platform’s lead ads terms;
• access ad accounts, data or systems you are not authorised to access;
• get around plan limits, rate limits, the proposal flow or any security control;
• probe, scan or test the Service for vulnerabilities, except under our responsible disclosure policy and only with your own accounts;
• overload or disrupt the Service, including with automated traffic beyond normal tool use;
• copy, reverse engineer or decompile the Service, except where the law allows it;
• resell or sublicense access to the Service. Managing ad accounts for clients you are authorised to act for is allowed;
• extract platform data in breach of a platform’s terms, or use it to build datasets for training AI models;
• distribute malware or send spam.

We may investigate suspected violations and suspend access while we do.

8. Your data

• You own your data: your account information, the data in your connected ad accounts, and what you submit, such as ad copy, images and instructions (“Your Data”).
• You grant Adako a worldwide, non-exclusive, royalty-free licence to host, copy, process, transmit and display Your Data only as needed to provide, secure and support the Service, and as described in the Privacy Policy. The licence ends when Your Data is deleted.
• You confirm that you have the rights needed for what you submit, including the right to publish it through the ad platforms.
• We may create aggregated, de-identified statistics about how the Service is used, such as tool error rates, and use them to operate and improve the Service. They do not identify you or your ad accounts.
• The Privacy Policy describes how we handle personal data. Business customers can request a data processing agreement at support@adako.ai.

9. Third-party services

The Service works with services we do not control: the ad platforms, AI assistants, Creem and Google sign-in. Their own terms and privacy policies govern your use of them. We are not responsible for their availability, content or conduct, including what an AI assistant does with data Adako returns to it.

10. Our intellectual property

• We and our licensors own the Service, including its software, design, documentation and brand. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to use the Service while your account is in good standing.
• Materials we publish under an open-source licence, such as the Adako skills and client configuration files, are governed by that licence.
• If you send us feedback or suggestions, we may use them without restriction or payment.

11. Availability and changes

We work to keep the Service available, but we do not promise that it will be uninterrupted or error-free, and there is no service level unless we agree one in writing. We may carry out maintenance and add, change or remove features. If we remove a feature that is central to a paid plan, we tell you in advance where practical, and you may cancel.

12. Suspension and termination

• You may stop using the Service at any time. To close your account, follow Deleting your data in the Privacy Policy.
• We may suspend or end your access, with notice where practical, if you materially breach these Terms, do not pay, put the Service, other users or the ad platforms at risk, or if the law or a platform requires us to.
• When your account ends, your right to use the Service stops, stored platform tokens are erased, and your data is deleted as the Privacy Policy describes. Objects in your ad accounts stay as they are. Fees already due remain payable. The sections on your data, our intellectual property, disclaimers, limitation of liability, indemnity, disputes and the general terms continue to apply.

13. Disclaimers

To the fullest extent the law allows, the Service is provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory, including warranties of merchantability, fitness for a particular purpose, title and non-infringement.

In particular, we do not warrant that the Service will be uninterrupted or error-free, that data, reports or metrics from the platforms are accurate or complete, that any AI assistant’s output is correct, or that your advertising will achieve any result.

14. Limitation of liability

To the fullest extent the law allows:

• Adako is not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, goodwill or data, or for advertising spend, arising from or related to the Service or these Terms, even if we were told such damages were possible.
• Adako’s total liability for all claims arising from or related to the Service or these Terms is limited to the greater of the fees you paid for the Service in the 12 months before the event that gave rise to the claim, and 100 US dollars.
• These limits do not apply to liability that cannot be limited by law, such as liability for fraud, or for death or personal injury caused by negligence.

15. Indemnity

You will defend and indemnify us, and anyone who helps us run the Service, against third-party claims, and the resulting losses, damages and reasonable legal costs, arising from your ads and content, your use of connected ad accounts, or your breach of these Terms, of any law or of any platform policy. We will tell you promptly about such a claim, let you control its defence, and cooperate reasonably at your expense. You may not settle a claim in a way that places obligations on us without our consent.

16. Changes to these Terms

We may update these Terms. We post the new version here and change the date at the top. For material changes we email you at least 30 days before they take effect, unless the law or a security risk requires a change sooner. If you keep using the Service after a change takes effect, the updated Terms apply. If you do not agree, stop using the Service and cancel before then.

17. Disputes

If something goes wrong, write to support@adako.ai first. Describe the problem and what you would like us to do, and give us 30 days to resolve it informally before starting any legal proceedings.

If we have not answered a question about a charge, an invoice or a refund within 7 days, you can also contact Creem, who took the payment — their buyer terms say how.

If you are a consumer, nothing in these Terms takes away the protection of the mandatory laws of the country where you live, or your right to bring proceedings in its courts.

18. General

• Entire agreement. These Terms, the Privacy Policy and the Refund Policy are the entire agreement between you and Adako about the Service, and replace any earlier understanding.
• Assignment. You may not transfer these Terms without our written consent. We may transfer them to a company set up to run Adako, or to a buyer of the Service, and we will tell you before that happens.
• Severability. If a provision is found unenforceable, it is enforced to the maximum extent possible, and the rest of these Terms stays in effect.
• No waiver. Not enforcing a provision now does not waive the right to enforce it later.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, including outages or API changes at ad platforms, AI providers or hosting providers.
• Relationship. The parties are independent contractors. These Terms do not create a partnership, joint venture or employment relationship.
• Notices. We send notices to the email address on your account. Send notices to us, including legal notices, to support@adako.ai.
• Sanctions and export. You confirm that you are not subject to sanctions, and you will not use the Service in breach of export control or sanctions laws.
• Language. These Terms are written in English. Any translation is for convenience, and the English version prevails.

19. Contact

Adako is run by Ruslan Balzhyk. For questions about these Terms, billing, privacy or security, write to support@adako.ai.