用例LinkedIn Ads
Find the LinkedIn campaigns that spend and bring no leads.
Adako is an MCP server that connects Claude, ChatGPT and other assistants to LinkedIn Ads. Ask where LinkedIn money goes with nothing to show for it. It checks every campaign above a spend floor against four rules, states the spend behind each finding, and says what to check before you pause anything.
課題The problem
Why this is slow by hand
LinkedIn clicks are costly, so a campaign that converts nothing gets expensive within days. Campaign Manager shows the spend, but not which campaigns stand out against the rest of the account.
“Clicks but no leads” has two causes that look the same in a report. Either the offer does not work, or no conversion rule is attached and leads are not being recorded. Pausing the second stops a working campaign.
手順How it works
What Adako runs, step by step
- 01
linkedin_analyze_wasted_spendRead · freeReads every campaign over the period. Campaigns that spent under the floor are not judged, so a small test is never flagged on noise.
- 02
linkedin_analyze_wasted_spendRead · freeApplies four rules in order: impressions and no click; clicks with no lead and no conversion; cost per lead above a ceiling you give; cost per lead over twice the account average.
- 03
linkedin_analyze_wasted_spendRead · freeRanks the findings by the spend at stake, each with one next step.
- 04
linkedin_list_conversionsRead · freeChecks that a conversion rule is attached before a campaign with clicks and no leads is blamed.
- 05
linkedin_pause_campaignWrite · 1 task, after approvalPauses the campaign you choose, as a proposal. Moving its budget elsewhere is a campaign update instead.
The rules
- Period
- Last 30 days, in UTC days
- Spend floor
- Five days of LinkedIn’s minimum daily budget (50 in USD, EUR or GBP); 2% of spend in other currencies
- No clicks
- Any impressions and zero clicks above the floor
- No leads
- Zero leads and zero conversions, at twice the floor
- Your ceiling
- Cost per lead above a figure you name
- Against the account
- Cost per lead over 2× the average, on 3+ leads
Every write is a proposal first. Nothing reaches LinkedIn Ads until you approve it, and then it runs once and is read back.
実例Example
What asking looks like
You ask
“Where am I wasting money on LinkedIn? Last 30 days.”
Adako answers
Total spend $14,260, 118 leads, $120.85 average cost per lead. Campaigns that spent under $50.00 are not judged.
| Campaign | Spend | At stake | Why |
|---|---|---|---|
| Webinar September | $2,210 | $1,243.20 | Cost per lead $276.25, over twice the average, on 8 leads |
| ABM tier 2 | $1,840 | $1,840 | 96 clicks, no lead and no recorded conversion |
| Brand video | $620 | $620 | 48,300 impressions and not one click |
Check the conversion rule on ABM tier 2 before pausing it. “At stake” is spend that would stop, not profit.
An example exchange. The account, names and figures are invented; the columns and the rules behind them are the ones the tool returns.
料金Cost
What it costs
The audit and the tracking check are reads and cost nothing. A pause or a budget change is one write each.
Reads are free on every plan. A write takes tasks from the plan’s monthly allowance.
| Plan | Price | Ad accounts | Tasks a month |
|---|---|---|---|
| Free | $0 | 1 | 30 |
| Pro | $49/month | 5 | 600 |
| Agency | $149/month | 20 | 5,000 |
Compare the plans, including Enterprise.
限界Where it stops
Limits worth knowing
- The figure at stake is spend that would stop, not money you would earn.
- The rules run per campaign. A campaign that passes can still carry a weak creative; ask for creative performance for that.
- Use 30 days. On LinkedIn volumes a shorter window produces confident findings from too little data.
- Changes need your ad account listed on Adako’s LinkedIn application. The audit works without it.
質問FAQ
Questions people ask
How do I find wasted spend in LinkedIn Ads?
Look for campaigns with impressions and no clicks, clicks and no leads, and a cost per lead far above the rest of the account, over at least 30 days. Adako runs those checks as one free read and ranks what it finds by the spend at stake.
Why does my LinkedIn campaign get clicks but no leads?
Either the offer or the landing page is not converting, or no conversion rule is attached and LinkedIn records nothing. Check the conversion rules first. Adako says so in every finding of that kind.
What counts as a lead in this audit?
A LinkedIn Lead Gen Form lead. Conversions on your own site are counted separately, and the “no leads” rule needs both to be zero.
Will Adako pause a LinkedIn campaign on its own?
No. The audit is a read and changes nothing. A pause is a proposal you approve, and it reaches LinkedIn only after that.
Connect LinkedIn Ads and ask the question. The reads are free.