LinkedIn Ads · Adako docs

Connecting

Open Connections and choose LinkedIn Ads. Sign in with the LinkedIn account that administers the ad account and the company page, then turn on the ad accounts Adako may work on.

Availability

LinkedIn appears on the Connections page where the deployment carries LinkedIn credentials. If you do not see the card, write to support and we will switch it on for your account.

The account argument is ad_account_id, a string of digits. Money is a decimal in the account currency, daily or lifetime. LinkedIn tokens last 60 days, so a connection can lapse; the card says needs re-auth and Reconnect fixes it.

What it reads

The whole account in one call: campaign groups, the campaigns inside them, and the creatives inside those, with status and budget at every level.
Performance with the numbers B2B buyers ask for: spend, impressions, clicks, CTR, CPC, CPM, leads, cost per lead and website conversions, next to the previous period.
The social half: reactions, comments, shares, page follows, engagement rate, video views and completions.
Audience insights by job title, industry, seniority, company size, country, job function or company.
Creative performance ranked on CTR and cost per lead, with fatigue flagged when CTR falls in the second half of a window.
Wasted spend: impressions with no clicks, clicks with no leads, cost per lead above the account average.
Conversion rules with their attribution windows and the campaigns each one is attached to.
Audience size and a delivery forecast before a campaign exists, plus the current bid range for the objective and cost type.

What it writes

Create a campaign group, then an image, video, carousel or text-ad campaign. The image and video builders upload the asset, publish the dark post from the company page and attach the creative. Everything paused.
linkedin_add_creative adds another creative to a campaign; linkedin_clone_campaign copies a campaign’s settings into a new paused one.
Update a campaign or group: name, budgets, bid, run dates, targeting, delivery settings. linkedin_batch_update_campaigns applies one status or one daily budget to up to 50 campaigns.
Create or edit a conversion rule and attach it to a campaign.
Pause and resume campaigns and creatives.

The one removal

linkedin_delete_creative removes a creative for good and needs an explicit confirmation flag. Pausing the creative does the same job and can be undone.

A prompt that works

example

Which LinkedIn campaigns had a cost per lead above 120 last month, and which job titles
did they reach? Then draft a paused image campaign for {offer} targeting heads of marketing
at companies of 201 to 1000 people in the Netherlands, 40 a day.

Limits worth knowing

The audience must reach at least 300 members. Narrow B2B facets hit that floor fast, so Adako estimates the size before proposing a launch.
The organisation (company page) is mandatory and cannot be changed after the campaign is created.
The budget floor is about 10 a day per campaign. LinkedIn is the most expensive of the five platforms per click, so a floor budget buys very little.
Targeting facets are URNs from linkedin_search_targeting. A job title typed as text is a hard error.
Sponsored images are 1200x627 or 1200x1200 under 5 MB. Intro text collapses behind “see more” after about 150 characters, so the offer goes first.