用例Meta Ads
Catch creative fatigue in Meta Ads before cost per result climbs.
Adako is an MCP server that connects Claude, ChatGPT and other assistants to your Facebook and Instagram ad account. Ask which ads are wearing out. It compares each ad’s first three days with its last three, calls an ad fatigued only when the signals agree, and pauses the ones you approve.
課題The problem
Why this is slow by hand
An ad wears out gradually. The same people see it again, fewer of them click, and Meta charges more per impression to keep showing it. One of those numbers moving alone proves little: click-through rate dips with the season, and frequency rises on a small audience that is doing its job.
Fatigue is the combination. Checking it by hand means a daily breakdown per ad and four figures compared across the two ends of a window.
手順How it works
What Adako runs, step by step
- 01
meta_detect_creative_fatigueRead · freePulls day-by-day insights for every ad in the account, a campaign or an ad set, over the last 14 days by default.
- 02
meta_detect_creative_fatigueRead · freeCompares each ad’s first 3 days with its last 3. An ad with under 1,000 impressions in either slice gets “too little data” rather than a guess.
- 03
meta_detect_creative_fatigueRead · freeChecks four signals and calls an ad fatigued when at least two fire and one of them is strong. A single signal earns “watch”.
- 04
meta_pause_entityWrite · 1 task, after approvalPauses a fatigued ad you choose. Nothing is deleted, and the ad can be resumed later.
- 05
meta_add_adWrite · 2 tasks, after approvalOr puts a fresh creative into the same ad set, created paused, so the replacement is ready before the old ad stops.
Signals and thresholds
- Click-through rate
- Down 25% or more (strong at 50%)
- Frequency
- Daily average 2.5 or more (strong at 3.5)
- CPM
- Up 20% or more (strong at 40%)
- Cost per result
- Up 30% or more (strong at 60%)
- Window
- 14 days by default, 7 to 30
- Minimum delivery
- 1,000 impressions in each 3-day slice
Every write is a proposal first. Nothing reaches Meta Ads until you approve it, and then it runs once and is read back.
実例Example
What asking looks like
You ask
“Are any of my Meta ads burning out?”
Adako answers
Creative fatigue check over the last 14 days: 2 fatigued, 1 to watch, 9 healthy or too new.
| Ad | Verdict | CTR first → last | Frequency | CPM first → last |
|---|---|---|---|---|
| Spring sale video 1 | Fatigued | 1.42% → 0.81% | 3.8 | $9.10 → $12.40 |
| Carousel bestsellers | Fatigued | 1.10% → 0.74% | 2.9 | $8.30 → $11.60 |
| Customer testimonial | Watch | 2.05% → 1.49% | 1.9 | $7.80 → $8.10 |
Refresh the creative or widen the audience on the two fatigued ads. Pause them?
An example exchange. The account, names and figures are invented; the columns and the rules behind them are the ones the tool returns.
料金Cost
What it costs
The check is a read and costs nothing. A pause acts on one ad at a time, so pausing two ads is two writes.
Reads are free on every plan. A write takes tasks from the plan’s monthly allowance.
| Plan | Price | Ad accounts | Tasks a month |
|---|---|---|---|
| Free | $0 | 1 | 30 |
| Pro | $49/month | 5 | 600 |
| Agency | $149/month | 20 | 5,000 |
Compare the plans, including Enterprise.
限界Where it stops
Limits worth knowing
- It compares the first and last three days of the window, not a fitted trend. A spike at either end moves the verdict.
- Cost per result uses the strongest result Meta recorded for the ad: a pixel purchase, then a pixel lead, then lead form and purchase events, then link clicks.
- One run reads up to 1,000 ad-days, about 70 ads over 14 days. On a larger account, ask about one campaign or ad set.
- A frequency cap is a separate write, and Meta honours one only on reach buying.
質問FAQ
Questions people ask
What is creative fatigue in Facebook and Instagram ads?
The point where an audience has seen an ad often enough that it stops working. Frequency rises, click-through rate falls, and the cost per impression and per result climbs with them.
How do I tell if a Meta ad has creative fatigue?
Compare the start of a window with its end. Adako flags a click-through rate down 25%, a daily frequency of 2.5, CPM up 20% and cost per result up 30%, and calls an ad fatigued only when two or more agree.
What frequency is too high on Meta ads?
There is no single number. Adako treats an average daily frequency of 2.5 as a signal and 3.5 as a strong one, and never calls fatigue on frequency alone, because a small audience working as intended also shows high frequency.
Should I pause a fatigued ad or replace the creative?
Pausing stops the spend today. Replacing keeps the ad set delivering. Adako can do either as a proposal: pause the ad, or add a new ad to the same ad set, created paused, for you to switch on.
Connect Meta Ads and ask the question. The reads are free.