Ask Gemini about your Google Ads account.

• Find the spend that never converts

  Adako lists every search term with no conversions that spent at least a threshold (by default the cost of 10 average clicks in the account, or a figure you set), totals the waste, and proposes a negative keyword for each with a match type and the reason. The analysis is a read, so it is free on every plan; the negatives are added only after you approve them.

• Read performance at every level

  Campaign, ad group, ad and keyword, with the previous period beside it. Search terms, quality signals, geo, hourly and device breakdowns. When a number moves, Adako splits the change by campaign, device, network, country and search term, and ranks the segments by how much of it each one accounts for.

• Launch Search and Performance Max campaigns, paused

  Adako resolves locations, languages and audiences to Google ids before anything is written, validates the draft against the campaign spec, and creates the campaign PAUSED. You look at it in the Google Ads interface and turn it on yourself.

• Manage budgets, bids, keywords and assets

  Daily budgets, bid strategies, ad schedules, device modifiers, assets and extensions, keyword and negative lists, labels. Every change is a proposal with a field-level diff, executed exactly once and read back from Google afterwards.

• Watch the account daily

  Rules run once a day against Adako’s synced copy of the account: CPA above a ceiling, ROAS below a target, spend rising faster than its baseline, a campaign that stopped serving. They email you, and a rule with an action proposes the pause or the budget cut. Monitors are included from the Pro plan.

How do I add Adako to Gemini?

Open Gemini’s apps settings on a computer, choose Add a custom app under Custom apps and paste the Adako MCP URL. Sign in to Adako and accept Google’s notice about third-party MCP servers, then connect Google Ads on the Adako Accounts page. In a chat, type @ and pick Adako so the prompt reaches it.

Can I use a personal Gemini with a Google Ads account on my work login?

Yes. Gemini signs in to Adako, and Adako connects to Google Ads with a separate grant, given on the Adako Accounts page with whichever Google login can reach the ads. Google offers custom apps on personal Google Accounts, not on work or school ones, so the two logins are often different.

Why is there no Custom apps section in my Gemini?

Google is rolling custom apps out gradually. Its listed conditions are a personal Google Account with Keep Activity on, in English, in the United States, and aged 18 or over. If the section is missing, the same Adako URL works in Claude, ChatGPT and other clients.

Can an AI agent create Google Ads campaigns?

Yes. With Adako connected, your assistant can build a Search or Performance Max campaign end to end: keywords, ad groups, responsive search ads, locations, budget and bid strategy. It is created PAUSED, so nothing spends until you open Google Ads and turn it on. The research and validation steps are free reads; the create itself costs one task.

Is it safe to let an AI agent change my Google Ads account?

Every change is a proposal first: a summary, a field-level diff of the exact fields that move, and the expected impact. Nothing reaches Google until you approve it, it then runs exactly once, and Adako reads the object back so you see what Google actually stored. Reads change nothing and run immediately.

How does Adako find wasted spend in Google Ads?

It pulls the search terms report for the period you name, keeps the terms with no conversions that spent at least a threshold (by default the cost of 10 average clicks in your account), totals that spend, and proposes a negative keyword for each with a match type and a reason. The whole audit is a read, so it costs nothing on any plan.

Which Google Ads campaign types does Adako support?

It reads every campaign type in the account, including Display and Shopping. It creates Search and Performance Max campaigns, both paused. For a type it cannot create, it says so rather than guessing.

Does Adako use the official Google Ads API?

Yes. Adako talks to the official Google Ads API with your own OAuth grant, paced within Google’s limits. It never automates the Google Ads web interface, and you can disconnect the platform on the Accounts page at any time.

Compare the plans and see which jobs cost nothing.